In the Press Archives - VaynerMedia https://vaynermedia.com/category/in-the-press/ A contemporary global creative and media agency built to drive business outcomes for our partners. Thu, 19 Feb 2026 17:27:01 +0000 en-US hourly 1 https://wordpress.org/?v=6.9.4 https://s3.amazonaws.com/vm.com-2017/wp-content/uploads/2020/10/01140627/cropped-VM.png In the Press Archives - VaynerMedia https://vaynermedia.com/category/in-the-press/ 32 32 32 Best Super Bowl Commercials of 2026—Watch Sabrina Carpenter, KATSEYE, and More https://vaynermedia.com/vaynermedia-raisin-bran-teenvogue-trend/ Mon, 09 Feb 2026 17:20:47 +0000 https://vaynermedia.com/?p=8722 In their definitive guide to the Best Super Bowl Commercials of 2026, Teen Vogue highlighted VaynerMedia’s campaign with Raisin Bran as a masterclass in how legacy brands can successfully pivot to capture the attention of a younger generation. The article specifically called out the “Will Shat” commercial for its use of punny humor. By leaning […]

The post 32 Best Super Bowl Commercials of 2026—Watch Sabrina Carpenter, KATSEYE, and More appeared first on VaynerMedia.

]]> Star power, humor and nostalgia: commercials score big at Super Bowl https://vaynermedia.com/vaynermedia-raisin-bran-cnn-success/ Mon, 09 Feb 2026 17:04:11 +0000 https://vaynermedia.com/?p=8721 In a recent segment, CNN analyzed the advertisements that defined the 2026 Big Game. The report highlighted a shift back to character-driven storytelling, specifically naming VaynerMedia’s work with Raisin Bran as a prime example of how to make a legacy brand culturally relevant again. CNN’s entertainment analysts noted that while many brands struggled to find […]

The post Star power, humor and nostalgia: commercials score big at Super Bowl appeared first on VaynerMedia.

]]> The Best Nerdy SUPER BOWL Commercials of 2026 https://vaynermedia.com/vaynermedia-super-bowl-commercial-shatner/ Mon, 09 Feb 2026 16:36:34 +0000 https://vaynermedia.com/?p=8720 VaynerMedia’s collaboration with Raisin Bran took center stage during Super Bowl LX, earning a top spot on Nerdist’s definitive list of the best “nerdy” commercials of 2026. The article celebrates the witty “Will Shat” concept, featuring the legendary William Shatner as a dedicated bran ambassador. Starring the Star Trek icon in a intergalactic spaceship, the […]

The post The Best Nerdy SUPER BOWL Commercials of 2026 appeared first on VaynerMedia.

]]> Ranking the best 2026 Super Bowl commercials: Good Will Dunkin, 50 Cent beef, ‘Will Shat’ https://vaynermedia.com/best-super-bowl-2026-commercials-vaynermedia/ Sun, 08 Feb 2026 20:10:44 +0000 https://vaynermedia.com/?p=8709 VaynerMedia’s creative impact was recently celebrated in The Athletic’s ranking of the best Super Bowl 2026 commercials, which spotlighted our viral “Will Shat” spot for Kellogg’s Raisin Bran. In a crowded field of game day spots, this campaign stood out for its daring humor. Critics lauded the commercial’s clever Will Shat wordplay and sci-fi parody, […]

The post Ranking the best 2026 Super Bowl commercials: Good Will Dunkin, 50 Cent beef, ‘Will Shat’ appeared first on VaynerMedia.

]]> Why fiber content is everywhere now (except in my own actual diet) https://vaynermedia.com/vaynermedia-raisin-bran-super-bowl-shatner/ Sat, 07 Feb 2026 19:31:55 +0000 https://vaynermedia.com/?p=8708 In this recent spotlight, VaynerMedia’s creative prowess is front and center as Gary Vaynerchuk discusses the agency’s viral “Will Shat” campaign for Kellogg’s Raisin Bran. The campaign, which made its Big Game debut features the legendary William Shatner in a bold, humor-forward mission to tackle America’s “fiber gap.” The article highlights how VaynerMedia successfully modernized […]

The post Why fiber content is everywhere now (except in my own actual diet) appeared first on VaynerMedia.

]]> Gary Vaynerchuk on Super Bowl: Linear TV Ads Overpriced https://vaynermedia.com/gary-vaynerchuk-super-bowl-ads/ Mon, 02 Feb 2026 19:12:24 +0000 https://vaynermedia.com/?p=8706 In a recent Bloomberg interview, VaynerMedia founder Gary Vaynerchuk offered a counter-intuitive take on the high cost of Big Game advertising. Despite the record-breaking price tags for 30-second spots, Vaynerchuk argues that Super Sunday ads remain the most “underpriced” media buy in the world. While traditional linear TV commercials are often ignored as viewers pivot […]

The post Gary Vaynerchuk on Super Bowl: Linear TV Ads Overpriced appeared first on VaynerMedia.

]]> ‘Will Shat’ Stars in Raisin Bran’s Pro-Poo Super Bowl Ad  https://vaynermedia.com/kelloggs-raisin-bran-big-game-campaign-2/ Fri, 30 Jan 2026 22:10:22 +0000 https://vaynermedia.com/?p=8687 VaynerMedia is proud to highlight our high-impact Big Game campaign for Kellogg’s Raisin Bran, starring the legendary William Shatner. As featured in Adweek, this exclusive initiative marks Raisin Bran’s first-ever Big Game appearance and centers the conversation around digestive health. The campaign launched with a VaynerMedia-orchestrated viral stunt. “Staged paparazzi” photos began to circulate online […]

The post ‘Will Shat’ Stars in Raisin Bran’s Pro-Poo Super Bowl Ad  appeared first on VaynerMedia.

]]> William Shatner Brings ‘Fiber to the Masses’ in Pun-Filled Super Bowl Commercial for Kellogg’s Raisin Bran (Exclusive) https://vaynermedia.com/kelloggs-raisin-bran-big-game-campaign/ Fri, 30 Jan 2026 21:58:09 +0000 https://vaynermedia.com/?p=8685 VaynerMedia is proud to highlight our latest creative triumph: a high-impact Big Game campaign for Kellogg’s Raisin Bran starring the legendary William Shatner. As reported by People, the exclusive sci-fi themed commercial marks Raisin Bran’s first-ever Big Game appearance, utilizing a bold mix of humor and nostalgia to tackle the importance of digestive health. The […]

The post William Shatner Brings ‘Fiber to the Masses’ in Pun-Filled Super Bowl Commercial for Kellogg’s Raisin Bran (Exclusive) appeared first on VaynerMedia.

]]> William Shatner Stars in Cheeky Raisin Bran Super Bowl Ad https://vaynermedia.com/raisin-bran-big-game-campaign/ Fri, 30 Jan 2026 21:41:12 +0000 https://vaynermedia.com/?p=8682 VaynerMedia’s latest creative endeavor has taken the internet by storm, featuring the legendary William Shatner in a bold Big Game debut for Kellogg’s Raisin Bran. The campaign debuted this morning on TODAY, after weeks of a stealth-marketing PR stunt. Highlighting the importance of a fiber-ful diet, the ad leans into the conversation of gut health […]

The post William Shatner Stars in Cheeky Raisin Bran Super Bowl Ad appeared first on VaynerMedia.

]]> William Shatner’s Raisin Bran Cameo Is a Super Bowl Setup https://vaynermedia.com/vaynermedia-raisin-bran-shatner-super-bowl/ Thu, 22 Jan 2026 20:25:09 +0000 https://vaynermedia.com/?p=8677 We’re entering a “bran-new” era with Kellogg’s Raisin Bran as Raisin Bran makes its first-ever Super Bowl appearance and the Kellogg’s company returns to the Big Game after a 15-year hiatus. The campaign features 94-year-old Star Trek legend William Shatner, utilizing a strategic “stealth marketing” approach to build massive pre-game momentum. The campaign went viral […]

The post William Shatner’s Raisin Bran Cameo Is a Super Bowl Setup appeared first on VaynerMedia.

]]>